Specialty Lists

Specialty Lists are characteristically more expensive than compiled lists but typically will get you closer to your perfect customer demographic. All lists carry a 5000 name minimum with a variety of selects. i.e. County, City, Zip Code, State etc.

Your options are endless. If you can identify your customer, we can duplicate the profile by getting the appropriate list to match. Listed below are some examples. In addition to the categories in:

• Food and Beverage Products
• Personal Care Products
• Pet Products
• Home Care Products
• Bankruptcy Data - Chapter 13, 7, 11 and 12. Filing Date, Discharge Date, Dismissal Date
• New Divorced 
• Newly Married
• Insurance Buyers - Health, Life and Auto
• Maternal Lists
• Long Distance Calling Card Holders

HOBBIES AND INTERESTS

Avid Readers 29,314,094
Astrology & Occult 1,173,450
Archery Hunting 198,670
ATV Owners 736,642
Aerobics 31,456
Baking 5,359,371
Big Game Hunting 630,225
Bible Devotees 13,014,671
Bird Watching 3,753,217
Boating and Sailing 4,160,222
Baseball Enthusiasts 10,633,082
Basketball Enthusiasts 9,698,254
Cars or Car Repair 4,964,000
Cat Lovers 19,026,549
Casino Gambling 2,701,000
Camping or Hiking 7,475,308
Crafts 9,386,000
Crossword Puzzles 468,000
Cigar Smoking 1,351,000
Coin Collecting 638,992
Camera Enthusiasts 4,299,477
Cycling 1,072,378
CD's and Tape Buyers 13,773,691
Cooking 15,673,000
Doll Collecting 567,340
Dog Lovers 19,676,588
Deer Hunting 979,877
Exercise Equipment Owners 11,486,880
Electronics 428,738
Electronic Gamers 5,271,218
Fitness Fanatics 21,736,066
Flying 252,869
Football Enthusiasts 14,092,038
Fishing 1,399,923
Home Decorating 9,908,831
Hockey Enthusiasts 3,677,431
Horse Owners 475,000
Gourmet Cooking 1,759,000
Gardening 12,287,000
Golf Enthusiasts 1,470,915
Golf Travelers 1,059,012
Home Improvement 11,406,000
Home-style Cooking 4,878,000
Horse Back Riding 428,125
Knitting, Needlework, Quilting or Sewing 6,751,000
NASCAR Enthusiasts 2,960,000
Organic Gardening 698,000
Own a Swimming Pool 1,125,000
Plate Collectors 1,378,848
Photography 7,398,504
Pottery 263,429
Running 1,800,000
Scrap booking 1,277,000
Snow Skiing 6,685,978
Sports Memorabilia 578,923
Stamp Collecting 174,417
Swimming 2,413,785
Sweepstakes or Lotteries 6,615,000
Scuba Diving 577,503
Soccer 372,369
Tennis 17,947,835
Tennis Television Viewers 4,800,000
Theatre or Performing Arts 5,077,000
Walking 402,210
Wine Lovers 3,243,000
Woodworking 5,110,000
Yoga or Pilates 956,000

MUSIC PREFERENCE

Christian 5,100,335
Alternative Music 388,353
Classical 1,584,184
Contemporary Christian 655,758
Country 2,625,026
Easy Listening/Light Sounds 2,453,098
Gospel 1,025,111
Jazz 1,014,285
Latin 168,155
Metal 203,583
Oldies 2,812,100
Pop/Dance 960,976
Rap 161,332
Rhythm/Blues 902,380
Rock (Hard & Soft) 2,008,871

CONTACT & EYEGLASS LENS WEARERS

Disposable 378,560
Hard Contacts 326,570
Soft Contacts 1,720,970
Eyeglasses 8,318,540

LIFE STAGE EVENTS

Planning to Buy a Home or Secure a Mortgage in 6 Months 35,503
Planning to Buy a Home or Secure a Mortgage in 12 Months 14,196
Planning to Move in 6 Months or Less 424,051
Planning to Move in 7-12 Months 32,004
Planning to Refinance or Secure an Equity Loan in 0-6 months 377,269
Planning to Refinance or Secure an Equity Loan in 7-12 Months 22,905

AVID READERS

Any Reading 9,765,000
Astrology 728,000
Best Selling Fiction 3,892,000
Bible or Devotional 3,581,000
Children's 1,969,000
Computer 1,068,000
Cooking or Culinary 4,229,000
Country Lifestyle 1,940,000
Fashion 1,793,000
History 1,724,000
Interior Decorating 2,349,000
Medical or Health 3,240,000
Military 730,000
Mystery 2,765,000
Natural Health Remedies 1,984,000
People or Entertainment 3,021,000
Romance 2,231,000
Science or Technology 1,152,000
Science Fiction 1,235,000
Sports 2,443,000
Thriller or Suspense 770,000
World News or Politics 1,874,000

DONOR TYPE SELECTIONS

Animal Welfare/Cause 2,834,120
Anti-Gun Control 62,598
Business Donors Local Charities 691,287
Charitable 12,948,459
Child Welfare 2,146,580
College Alumni 240,276
Community/Civic Activities 3,925,253
Conservative 5,885,401
Cultural Arts 617,390
Educational 104,039
Environmental/Wildlife Issues 5,666,912
Frequent Donors 9,811,980
Handicapped Children Causes 306,240
Health Related 3,847,135
Humanitarian 1,200,158
International Relief 126,777
Jewish 288,874
Liberal 528,330
Local Sports 114,738
Our Nation's Heritage 2,394,591
Philanthropic Organ Board 133,519
Political 782,830
Democratic/Liberal 77,621
One-Time Donors 160,899
Multi-Donors 98,703
Republican/Conservative 125,406
Political Causes 3,584,859
Powerful Women 42,462
Religious 4,961,560
Social Services 380,950
World Peace 2,763
Women's Causes 317,862
Veterans 1,745,543

MAIL ORDER BUYERS

Accessories 1,244,730
Activities 98,161
American Agriculture 463,787
Americana 2,551,134
Apparel 9,314,051
Athletic Equipment 776,860
Automotive Products 3,840,100
Beauty 207,400
Books/Magazines 9,976,250
Books/Music 8,511,681
Books on Cassette 625,720
Business Supplies 436,960
Cable TV 770,710
Career 718,948
Catalog 8,005,409
Checks 1,950,620
Children's Merchandise 9,341,905
Clothing Shoppers 6,540,680
Collectibles 274,751
Computer Products 1,210,058
Cooking 3,884,482
Contact Lens 494,710
Cosmetics 1,146,078
Crafts/Hobbies 7,600,440
Crafts - Female 137,074
Crafts - Female/Male 853,756
Crafts - Male 180,398
Current Events/News 65,062
Dieting/Weight Control 568,306
Domestics 406,915
Executive Products 459,977
Financial Services 5,478,441
Fishing 1,101,970
Food 843,720
Food/Sundries 3,474,849
Fundraising 2,591,030
Gardening Supplies 3,042,657
General Merchandise 6,395,598
Generic 4,855,360
Gifts 7,891,030
Golf 12,324,152
Health & Fitness 2,065,217
High Ticket Mail Order Buyers 1,347,830
Holiday Items 267,873
Hollywood 159,967
Home Electronics 1,015,310
Home Furnishings 3,680,334
Horticulture 7,322,721
House wares/Linens 2,718,457
Hunting 1,166,730
Insurance 2,235,500
Jewelry 5,167,822
Lingerie 107,592
Low Ticket Mail Order Buyers 6,814,332
Magazines 1,791,990
Marriage/Bridal 67,544
Mature America 6,012,688
Men's Apparel 1,950,993
Membership 2,184,845
Mid Ticket Mail Order Buyers 621,250
Motorcycling 103,861
Music - Cassettes 498,320
Music - CDs 6,770,066
Outdoor 4,116,389
PCs/Peripherals 1,026,558
Pet Products 153,234
Photography 4,676,019
Shoes:
Men's 360,810
Women's 949,712
Software 309,740
Sports 2,681,082
Stamps & Coins 1,257,320
Stationery/Cards 6,884,373
Stereo/TVs 2,066,266
Tools 831,425
Travel 3,268,837
Videos 1,911,476
Vitamins/Health Products 1,112,750
Wine & Spirits 2,256,373
Women's Apparel 5,644,230
Women's Fashions 8,830,457
Young Family 158,452

MEMBERSHIP SELECTIONS

Credit Union Member 1,042,630
Discount Club Member 863,780
Frequent Flyer/Airline Club Member 8,324,336
Union Member 744,640
Weight Loss Group 764,110

OPPORTUNITY SEEKER SELECTIONS

Business Opportunity Seekers 1,846,255
Contest Players 5,066,320
Credit Seekers 308,829
Lottery Players 320,411
MLM Participants 297,943
New Credit Card 6,353,286
900# Callers 276,537
Sweeps Entrants 2,150,163

PLAN TO BUY WITHIN 6 MONTHS:

CD-ROM Drive 261,216
Cellular Phone 371,647
Digital Camera 217,373
DVD Player 189,141
Laptop 166,355
IBM Compatible Desktop 196,685
IBM Compatible Laptop 58,691
Macintosh 54,894
Macintosh or Apple Laptop 17,802
Modem 86,000
Pager 132,328
Personal Watercraft 24,100
Power Boat Over 22' 33,704
Power Boat 22' or Under 69,873
Satellite Dish 274,001
Sailboat 17,465
Scanner 181,747

TRAVELER SELECTIONS

Cruise 1,769,560
Domestic Travel 7,639,860
Foreign Travel 1,565,670
Frequent Travelers 9,575,070
RV 188,740
Vacation Home Owners 809,820

INVESTORS

Mutual Funds 4,396,976
Real Estate 3,073,075
Stocks/Bonds 8,804,781
Considering in Next 12 Months:
Investing in Individual Stocks/Bonds 157,649
Investing in Mutual Funds 179,940

INSURANCE COVERAGE SEEKERS

Auto 241,130
Disability 99,660
Home Owners 139,810
Hospital 148,900
Life 197,560
Nursing Home 44,410
Considering in Next 12 Months:
Purchasing Auto Insurance 218,434
Purchasing Disability Insurance 46,433
Purchasing Homeowner Insurance 167,341
Purchasing Life Insurance 212,111
Purchasing Long-Term Care Insurance 44,997
Purchasing Medicare Supplement Insurance 53,141

HUNTING LICENSE HOLDERS 3,761,062

Bear Hunters 106,485
Big Horn Sheep Hunters 8,844
Bird Hunters 907,309
Bow/Archery Hunters 475,408
Deer Hunters 1,946,280
Elk Hunters 82,041
Goose Hunters 82,312
Moose Hunters 7,670
Muzzleloader Hunters 80,525
Trappers 22,688
Turkey Hunters 647,703
Waterfowl Hunters 519,535
White wing Dove Hunters 250,231
Women Who Hunt 594,817

CURRENT/PROSPECTIVE ONLINE SERVICES USERS

Currently Subscribe to AOL 972,964
Plan to Subscribe to AOL 238,807
Currently Subscribe to CompuServe 70,307
Plan to Subscribe to CompuServe 20,242
Currently Subscribe to MSN 123,523
Plan to Subscribe to MSN 36,669
Currently Subscribe to Prodigy 67,015
Plan to Subscribe to Prodigy 21,690
Currently Subscribe to Any Online Service 8,030,952
Plan to Subscribe to Any Online Service 506,494

CREDIT CARD HOLDERS

Airline Visa/MasterCard 121,340
American Express 1,683,270
American Express Gold 237,640
AT&T Universal 311,130
Bank 24,985,667
Diners Club/Carte Blanche 217,440
Discover 2,479,810
GM/Ford 316,580
MasterCard/Visa 7,204,990
MasterCard/Visa Gold 2,439,870
Specialty (Gas, Department/Retail Store) 10,585,510
Travel & Entertainment 4,553,913